This chapter discusses the Aditya Birla Group's strategic launch of its jewelry brand, Indriya, with a significant investment of 5000 crore rupees. It analyzes the company's ambition to become a leading player in the Indian jewelry market and its motivations rooted in its experience in fashion and retail.
In today’s episode for 31st July 2024, we talk about Aditya Birla Group’s foray into the jewellery retail space.