2min chapter

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Episode 213: Rewriting Cambridge Analytica (P1) feat Anthony Mansuy

QAA Podcast

CHAPTER

The Big Five Model - The Key That Cracked the Code

The big five model can be an immensely useful tool in predicting voters behavior. Artists and creative people tend to score high in openness. Those who are less open and more conscientious tend to be Republicans. Wily considered the five factor model the key that cracked the code in his work for the Lib Dems, even though the party got smashed in election after election during his time there.

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