AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Future of AdXchanger
Kelly Wallace: Last year, there was a lot of hype around alternative measurement. She asks whether this year will actually result in substantial advertiser commitments being made on alternative currencies during an upfront. Wallace: I don't know that I've talked to a single partner on the network side who wouldn't be willing to transition if they were capable versus the legacy currency.