3min chapter

Acquired cover image

Episode 25: The Facebook IPO

Acquired

CHAPTER

What Works on Mobile?

In Seas the Day, we benefited from Apple. It was one of the early to-do lists in the store. We had like... What a crappy app for a map ... ridiculous CPMs. And Apple featured us. So banner ads didn't work very well. A lot of publishers are moving to putting their square desktop ads in the middle of articles. People are getting closer with these sort of native ads embedded into publisher formats. But what really works on mobile is… Is a native Facebook ad.

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