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13min chapter
Product marketing to $15M ARR | Tomasz Niezgoda (Surfer)
Ahrefs Podcast
Crafting SEO Writer Certification
This chapter explores the development of a certification program designed to validate the skills of SEO content writers. It highlights the certification process, including courses and assessments, while discussing the importance of adapting to industry changes and maintaining relevance. The chapter also emphasizes the value of taking iterative steps in product development and balancing speed with thoughtful planning in the rollout of certifications.
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