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Building with Simplicity

In the Sauce

CHAPTER

How to Launch a Product That Sells for Costco

We actually went direct at first. We got turned down by some brokers, one of them who's, you know, probably kicked himself today, but just didn't think we were the right product for Costco. And then they gave us a bunch of unsolicited advice on what we could do to make our product and brand better. I love it. Split demos are great because you can stretch your demo dollar. So partner with another brand. That's a good thing about being a condiment. Yeah. If you only eat meat, we're like, we have no opinion in terms of whether or not that's totally fine. Like we don't discriminate against any main deal. It was pretty

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