S2 E65 - Using the PVP Index to Create Your Ideal Customer Profile
Stacking Growth | The B2B Marketing Podcast
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I Love It Because It's So Simple, Right?
The PVP tool is a simple solution to a commonly held problem, right? You know, we see it all the time where, you know, as companies grow, as the revenue targets grow, so does the expectations of kind of what the marketing team is asked. So this is a great way to really kind of zoom out and apply this really simple framework that helps you quantify which of your market segments should be prioritizing.
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