Is That the Main Lever We Can Pull?

I think aesthetics is one of the most potent level levers we can pull I think beauty and truth has such a powerful impact in their essence that we need to utilize those things to their utmost. And when you present beauty as a good unto itself that influences a lot of people like myself included. It's not necessarily these well crafted arguments that are persuading people it's this idea that is something cool in a world where everything is ugly and boring.