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Bloomberg Businessweek Weekend - September 5th, 2025

Bloomberg Businessweek

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Transforming Sports: Technology and Fan Engagement

This chapter explores the evolving intersection of sports and technology, spotlighting how innovations like AI and data-driven approaches are reshaping fan experiences and team valuations. It discusses the premiumization of sports and the financial growth within the industry, while emphasizing the importance of maintaining authenticity amidst digital transformation.

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