The Only Way to Scale Is to Start Small

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On this episode, i'll make the case that the only way an organization can truly scale is to first do things that don't scale at all. I'm starting with brian chesky cof araby and b because he epitomizes the idea of handcrafting the user experience before you start to scale. It's a common mistake among sonchmoers with global ambitions. They have to promise investors the world tens of millions of customers, billions in revenue. Just listen, o'brian, go. This is a travel industry that is something like seven % global g p,. somewere between five and seven trillion dollars, ten ti the market size of bugol's

In honor of our five year anniversary of Masters of Scale, we're revisiting our first episode ever, featuring Airbnb's Brian Chesky.

If you want your company to truly scale, you first have to do things that don't scale. Handcraft the core experience. Get your hands dirty. Serve your customers one-by-one. And don't stop until you know exactly what they want. That's what Brian Chesky did. As CEO of Airbnb, Brian’s early work was more akin to a traveling salesman. He takes us back to his lean years — when he went door-to-door, meeting Airbnb hosts in person — and shares the imaginative route to crafting what he calls an "11-star experience.”

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