How Do You Pick One Idea From the Other?

What does it look like if you bring your colleagues, friends and collaborators deep natively into the internet layer across all websites and web apps that you use? What kind of spaces and interactions can you help foster and create? Cool. Once again sounds great in theory, what the fuck does that mean? That's a classic buffet problem, which is there are so many air quote good ideas. How do you pick one idea from the other when there's so much promise and all? And at the same time, that promise is based on taking something from another domain and applying it here.