Introduction

I’m lucky enough to be joined by international speaker and best-selling author Professor Damian Hughes on today’s podcast. Damian is the trusted adviser to the business, education and sporting elite, specialising in the creation of high performing cultures. Damian and I look in detail at this latest book The Barcelona Way honing in on the ‘culture of commitment’ that Barcelona have instilled. We discuss how Barcelona have put people at the forefront of their culture and how they’ve sustained success.