How Do You Find This Balance Between Abstract and Concrete?

You talk about three traps in setting and framing a goal. One you say setting a goal that's too specific or concrete instead of an abstract goal. And I don't remember what the other one was because I think it was tied to all of these. So what are these traps and how do people avoid them? But then the other thing that struck me was how do you find this balance between abstract and concrete?