How to Own a Multi-Generational Company

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We want to own a company which will take the money we put in it. We would like that company to compound our money at a very high rate of return, preferably a minimum of 15% a year. So if we bought Coca-Cola's super good price sometime down the road and we didn't mind that it was making people obese, we thought that was fun. And so our values aligned with Coca-Cola and I'm being facetious there, then it's possible that we could have owned that company for over 100 years. That would be ideal.

Finding a company that can compound their investments over a long period is the white whale of the value investor. While this search is often challenging, finding these companies can lead to substantial long-term gains.

With the gamification of investing in recent years, the idea of holding an investment for a lifetime is being presented as less appealing than the app-driven, short-term profit mentality.

Are you prepared to do the work up front so that you can feel confident in a less hands-on approach in the long run? By starting off with a careful analysis of these potential compounding investments, you can be less concerned with the day-to-day movements of the markets.

If you’re searching for possible compounders to add to your portfolio, get your free copy of Phil’s Value Investing Cheat Sheet for help with those first steps: https://bit.ly/3KvCsjT

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