
412- The Power of Compounders
InvestED: The Rule #1 Investing Podcast
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How to Own a Multi-Generational Company
We want to own a company which will take the money we put in it. We would like that company to compound our money at a very high rate of return, preferably a minimum of 15% a year. So if we bought Coca-Cola's super good price sometime down the road and we didn't mind that it was making people obese, we thought that was fun. And so our values aligned with Coca-Cola and I'm being facetious there, then it's possible that we could have owned that company for over 100 years. That would be ideal.
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