
Making M&A GTM Successful
M&A Science
00:00
How Do We Solve This Problem?
There are different scenarios for how you get to the point that you just describe. Bankers companies reaching out directly to a potential inquirer and saying, hey, here's this opportunity. And then there's also the constant brewing of ideas around, hey, we're trying to solve a certain problem. Usually sometimes it's directly macped to a road map gap, and we say, he we know that wee needed to feel this. Here's an idea. How about company x? Then maybe it's compelling, and it starts getting some momentum entracton among leadership. And i think, yes, let's put together a business case. Let's run it ut the flag pole with some
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