Do You Have a Service Base Business?

Ads a're actually going to be your friend rightup front, because you're going to be able to play that game much faster than o. You're want to run congruently on sar concurrently, so that as you're winning the paid battle, you start getting that swell of the organic as well. So it's cutting this back and forth and using both of them to leverage wherever you might be in your a company's journey. We talked a little bit earlier about how you have to be ready to handle that business that comes in.