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#6 Tim Doyle can convince you to click, buy and vote
Straight Talk with Mark Bouris
How to Target Your Audience to Get People to Vote for You
In the old days, when I used to advertise on television, I even had TV show where I, you know, did the in program advertising and we're effective. We didn't know them, but we now know that we're applying the spray technique. But now you guys are doing absolute targeting. You've got an audience of a hundred thousand people that you've identified targeted and gone. These people, this issue will resonate with these people,. which is completely different to how you have to do mass marketing.
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