Brandon Showalter, journalist and podcaster who has covered the “gender identity” movement and transgender ideology, discusses his latest co-authored book, Exposing the Gender Lie: How to Protect Children and Teens from the Transgender Industry's False Ideology. Showalter discusses the how media standards and institutions of the corporate press like the Associated Press (AP) and their recommendations to use “preferred pronouns” and its latest topical guidance on the use of terms like “transgenderism” which make verboten the questioning of this movement as ideologically-based. Pointing to how legacy media uses highly-discredited references, Showalter discusses how the AP’s power over newsrooms and journalists flies in the face of basic journalistic ethis to reporting facts and questioning the information presented which thusly results is one-sided, ideologically-driven reporting. Showalter notes how mainstream media has never questioned the “scientific” pretenses of the gender lobby which has only empty language and zero scientific evidence for its claims. Discussing the importance of thinkers like Julia Long and other feminists, Showalter expounds upon the “gender lie” which in turn has been quickly institutionalised—all without any scientific basis— only later to become a legal reference, even being written into law. Showalter elaborates the necessity to resist this toxic ideology while exposing the lie driving it, citing Long’s words: “The word ‘trans’ has one function, and that is to falsify reality...as soon as you have a word that can institute the lie that a man is a woman, everything is reversed.”