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How to Break Free from Founder-Led Sales feat. Joe Beecroft

Beyond 7 Figures: Build, Scale, Profit

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Transforming Sales: From Founder-Led to Scalable Excellence

This chapter explores the critical transition from founder-led sales to structured processes that enhance performance and scalability. It discusses the OSI framework—optimization, systemization, and innovation—and the importance of maintaining a sales playbook to ensure consistency and effectiveness. Additionally, the chapter highlights the different sales strategies required for small and enterprise clients, emphasizing the need for documented processes and team training to drive success.

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