Rebuilding LEGO | A Burning Platform | 1
Business Wars
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LEGO's Reinvention in the 2000s
This chapter outlines LEGO's transformative journey in the late 1990s, focusing on new leadership and innovative strategies such as theme park openings and blockbuster licensing. It also captures the challenges faced in 2002 with the launch of new playsets that failed to engage children as expected.
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Transcript
