2min chapter

The "What is Money?" Show cover image

The Implications of Digital Revolution with Salim Ismail (WiM278)

The "What is Money?" Show

CHAPTER

Is There Risk Associated With Inertia?

Is there risk associated with getting an organization to be more culturally embracing of change? Because it seems like maybe that inertia is like a protective mechanism for the the size of the company. Marriott Hotels is worth about $50 billion on the stock market roughly. If Marriott had spun off TripAdvisor booking dot com and Airbnb, their market cap would be five times higher. And so big companies are terrible at unlocking disruptive innovation, which is why entrepreneurs always are the ones to do the disruption.

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