Taylor Holiday & Richard Gaffin Reflect On Failure & Wisdom (Ecommerce Playbook Colab!)
The Andrew Faris Podcast
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Selling a Fire Extinguisher, Start With the Fire
The more you know, the more you understand that you don't know. If you're selling a fire extinguisher, start with the fire, right? For that to work, you really have to make people feel the fire. The idea of going somewhere always sounds better than like the wisdom to keep you from pain. It's just really hard to feel that and for a lot of people a lot of time, you know.
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