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The Importance of Knowing Your Numbers
A lot of times people don't know what these numbers are. They're like, should we increase our marketing expense? Should we do more reach out? Right? Because people want to understand like, is this good or bad? Right? Which is kind of funny because you want to have, wait for someone else's judgment on whether or not a number is good or bad. But anyways, we'll get beyond that. So when I'm dealing with a company that doesn't know, you know, what their numbers are, I will walk through these two equations with them. And so from these numbers, we're going to learn a lot about the business. All right. The alternative to