Ritsco: Apple was famous for having ex exquisite taste around the designed trade, olks. And like copy and face kind of feels like what you're arguing against. Copy and paste like that on a great user experience? Ritsco: Well, who cares? Whel we'll get to it, right? I meanat in the meantime, you've got thithhe most, the most amazing product that we've ever made.
In this wide-ranging conversation from April 2019, a16z’s Frank Chen sits down with Ken Kocienda, a longtime software engineer and designer at Apple from 2001 to 2017, who wrote a book about his career there, called Creative Selection.
They discuss Ken’s unconventional path from freelance photographer to software engineer at Apple, his work on many core products from Safari web browser to iPhone, iPad, and Apple Watch and features like Autocorrect, what it was like to demo new products for Steve Jobs, and more.