The Benefits of Scarcity

When faced with scarcity, our brain will skip the normal process in making that decision and decide quicker. So when I'm seeing scarcity, it's anything that's a little harder to get or some restriction of some type. And these are things that have been seen in MRI scan. But even with all of that being said, because what might be coming to your mind now is, well, then isn't that still manipulating if you know that goes on with the brain? Not when we're doing things that are helpful to customers.