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Unmistakable Classics: Sally Hogshead | Creating Work That’s Impossible to Resist

The Unmistakable Creative Podcast

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Is There a Necessity Is a Mother of Invention?

I think that, i think that all creative people have a little damaged part in u and the most loving way. It became very important to me at an early age to not try to be the best because i didn't want to do het on competition - instead, try to be different. And it's true for brandsif what i found when i went into advertising for the first half of my career was that every brand has to choose. You either have to have the biggest budget, or you have to be the most fascinating. Different is better than better when it comes to brand,. When it coes to conversations, like this conversation that you and i are having is so massively not script

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