My mom was having a yard sale. So I conceived this idea that, hey, if people will come and buy our used junk very early in the morning, I bet they'll buy some Krispy Kreme Donuts from two cute little kids. That's an interesting little twist on like a lemonade stand. You know, instead of lemonade, you're selling crispy cream donuts. Also, much more efficient because you don't have to pour when your products run out. Very little of it is rational. Almost everything we do with money is emotional. And a big part of that is identifying your own personal relationship to money.