Leveraging Video to Build Brand Trust and Authority -- Chris Meador // Wistia
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Video Marketing Platforms - What's the Role of Video in Customer Journey?
On top of the funnel, it's about enticing, intriguing. We're seen more and more as like you go down that funnel, get to the information, there's still a quality bar. What matters is i'm showing the effort to be responsive, to give them the information they need,. If my hair is a little messy, or if i've got a tea shirt on instead of a toxido, it's fine. When i am following up on a sales call, i can record a loom video with my built in power book video camera with whatever’s behind me in my office. As long as the person can hear me and i could do a screen share
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