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4min chapter
The Growth Strategy That Grew Hubspot To +$30 Billion
Marketing Against The Grain
Exploring Modern Marketing and Sales Funnel Strategies
Exploring the integration of product qualified leads (PQL), Hinkles, lead scoring, and sales processes in companies like Zapier and HubSpot. The chapter discusses strategies for user handling, signups, activations, upgrades, and converting leads into sales, focusing on categorizing leads by company size, seniority, and conversion events.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode