How to Fill the Gaps in Cash Flow

Marketers tend to invent a holiday that's not actually a cultural moment, and sort of pretend that's something that's worth running a sale for or whatever. So let's talk through some of the strategies that you would use, maybe in real life, to fill those gaps. Think about this in four peaks. There's likely one in Black Friday, Cyber Monday, if you're a men's brand, there's Father's Day,. If you're a nutrition or wellness brand, it's probably January. And so I'll use FC Goods as an example, right? We had two peaks, and that was part of the problem with the brand, is that it was very difficult.