106: Is Email Important to You? You May Want to Listen to These Guys... ft. Marc & Ben with Maropost
Affiliated: ClickBank‘s Official Affiliate Marketing Podcast
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Is Your Message Segmentation Right for Your List?
If you're segmenting better, your deliverability is going to be better over time as well. You want to start sending to those most active people first. So who are my 30-day active? Who are my 50-dayactive? Who areMy seven-dayActive? Meaning, who have opened in 30 days, 14 days or two weeks or seven days and that's a really powerful segment. Then you can build off all of these other specific parameters based off of purchasers,. People who have engaged with your brand in some other way, shape, or form - like dynamic content.
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