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Rapid Response: Using failure as a launchpad, w/MoviePass’s Stacy Spikes
Masters of Scale
How to Relaunch a Beta Version of a Movie Pass
The company relaunched a beta version last fall with an adjusted business model based on credits. The old movie pass, you signed up, you paid a monthly fee and you got 30 credits to go to movies. There were two problems with that: A partnering theater where perhaps we were buying wholesale and doing a deal with,. We wanted to be able to differentiate the value to the consumer of those different players.
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