How to Relaunch a Beta Version of a Movie Pass

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The company relaunched a beta version last fall with an adjusted business model based on credits. The old movie pass, you signed up, you paid a monthly fee and you got 30 credits to go to movies. There were two problems with that: A partnering theater where perhaps we were buying wholesale and doing a deal with,. We wanted to be able to differentiate the value to the consumer of those different players.

Rapid Response with Bob Safian: After an infamous fall, MoviePass co-founder Stacy Spikes is back to try again, applying hard-earned lessons and a revamped model to meet the same goal: make theater-going a habit for a new generation. As a passionate Black entrepreneur, Stacy shares the hidden powers of being an outsider and how anyone can re-take control of their narrative to spark a new and exciting chapter.

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