The Importance of Ignoring the Media and Consuming the Basics

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In the modern world, your success will be more determined by what you ignore rather than what you consume. It's impossible to consume everything anymore and you want to shut out everything that the media is telling you about all of these new marketing gimmicks. That's my challenge for you this week is to go out there, ignore most of the stuff going on and just execute on the basics. I guarantee it will change everything for you.

Do you ever feel like you're drawn towards complexity like a moth to a flame? Most people are obsessed with complexity and they feed their addictions with advanced strategies and tactics but they completely miss the point. Obsessing over the complex is like having the best silverware for a dinner party and overcooking the chicken, nobody cares about the silverware because the main thing was the food. This happens every day in business. I see people arguing over which software to use and which color button to have on a landing page but forgetting that the main thing is the offer. Most of the results you will get in anything in life are derived from the basics, NOT the advanced. In this podcast, I explain how and give you three real life examples.