The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

493: Customer Strategy in the Age of AI with Mark Abraham, BCG’s Personalization Lead

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

CHAPTER

The Essential Role of Personalization in Corporate Strategy

This chapter explores the critical role personalization plays in corporate strategy, highlighting its necessity for meeting modern customer expectations. It emphasizes that effective personalization is integral to enhancing customer experiences and maintaining a competitive edge among brands.

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