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6min chapter
The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)
Marketing Against The Grain
Shaping the CEO's Perception and Taking Strategic Risks
This chapter discusses the importance of marketing leaders shaping how the CEO and company see the value of marketing, emphasizing the need for strategic thinking, creativity, and risk tolerance to achieve better marketing strategies and results.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode