Ep. 29 - An Interview with Jake Huber - Negotiating with Buyers Part One
Startup Confidential
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Introduction
Jake Huber is the SVP of business development for the Better Food Group. His experience has taken him from sales business development and fundraising, to advanced customer behavior analytics at my nemesis 8451. What is the most common mistake that matters make when they approach buyers? I need one, just one. Just one. It would probably be thinking that you're more important than you are. And personal, professional, it's a center of one. So the retailer, you should understand the category at that retailer,. You should understand the buyer, who they are, what she's like.
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