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The co-founder effect, w/Rothy's Stephen Hawthornthwaite and Roth Martin

Masters of Scale

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From Concept to Production: Trials of Innovation

This chapter explores the arduous journey of developing a new sustainable shoe prototype, highlighting the struggles with sourcing materials and production delays. It shares the pivotal decision of a co-founder to travel to China for mass production while addressing the broader challenges faced by entrepreneurs in maintaining quality amidst the pressures of scaling their innovative products.

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