280 - The Truth About *Forms* | Demand Gen Live S2 x 77
GTM Live
00:00
Why You Shouldn't Do a B Testing
It doesn't matter on a high intent form if somebody isn't willing to fill out those set of forms and give you that information. We're in an entirely new way of marketing, but people still use old concepts. It's great for performance marketing when you're trying optimize for ecause that's the only way is that you have something immediate to know. But i would also argue that you shouldn't be doing that in the first place. Just not need it any more.
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