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#256 - Zawwar Khan: Building Creator Led Brands 101
DTC POD: How The Best Brands Are Built
The Next Phase of Influencer Marketing
I'd love to see more challenger brands doing similar strategies, right? You may have an influencer marketing campaign that's happening now across 10, 15 influencers. Maybe what comes next is you do a limited edition flavor. Like maybe we can kind of ghost kitchen this brand for you and let us run all the operations will run as like a subsidiary of our company. So there's a lot of really creative ways. These are going deeper and deeper down this rabbit hole. And I think the same could go for specific product lines.
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