How to Remove Friction and Win Over People’s Business
The GaryVee Audio Experience
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Navigating Modern B2B Marketing
This chapter delves into the transformation of B2B marketing by examining the shift from traditional methods to contemporary digital strategies. It highlights the significance of understanding customer acquisition costs and lifetime value, particularly in the SaaS context, while urging marketers to embrace new consumption trends. The discussion also addresses the challenges faced by marketing managers in advocating for change within their organizations.
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