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Ford and Deere’s Digital Future

Barron's Streetwise

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The Future of Agriculture

We believe we have hundred and 50 billion dollars of incremental addressable market. It's going to come through four suites of technolege. automation, autonomy, digitalization and electrification. Those four technologies are going to allow us to be en more precise in our ability to help our customers do the jobs they do better. And that'll have a big impact on our customers business.

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