3min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Laith Ulaby, PhD - Reflexive, Relatable and Respectful Research

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

The Role of Status and Aspiration in Premium Products

The digital divide is with us it's just manifested I think differently than we thought it would you know in 1995 but uh yeah it's tough right. Who doesn't love something aspirational like there are there? It's fascinating just how much the role of status and aspiration plays into something as simple as a bottle of liquid. There's something really beautiful to be celebrated about that too.

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