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Social Proof: Improve your cold calls with this simple hack
Outbound Squad
How to Leverage Social Proof to Improve Your Cold Calls
Jason Bay: Social proof is one of those crazy things that if people that you know and respect are doing something or using some sort of product, it automatically has more leverage. He says the key there at the beginning is to pick well-known but similar companies. "Bold email is a tough game right now," he says. 'I recorded an episode with Will Barron over at the Salesman podcast on the HubSpot podcast network'
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