This chapter explores the challenges faced by business owners in feeling obligated to provide discounts to friends and family, stemming from personal backgrounds. It emphasizes the significance of valuing one's services, setting boundaries, and believing in the quality of offerings to avoid the need for discounts. Strategies discussed include gaining confidence in pricing, attracting customers who appreciate premium quality, and transitioning from a value brand to higher quality products without compromising profitability.
In today's episode, Andy answers your questions on how to successfully build a business when all your friends and family ask for discounts during the early stages, how to make a name for yourself as a young individual in an established business that likes to operates the traditional way, and how to develop a winner’s mindset when everyone around you is telling you to take it easy.