Overcoming the Mindset of Offering Friends and Family Discounts

This chapter explores the challenges faced by business owners in feeling obligated to provide discounts to friends and family, stemming from personal backgrounds. It emphasizes the significance of valuing one's services, setting boundaries, and believing in the quality of offerings to avoid the need for discounts. Strategies discussed include gaining confidence in pricing, attracting customers who appreciate premium quality, and transitioning from a value brand to higher quality products without compromising profitability.