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3min chapter
ROAS Is a Trap: How Smart Marketers Really Drive Growth
Marketing Against The Grain
Intro
This chapter explores the dangers of prioritizing traditional metrics like ROAS over alternative measures that better reflect true marketing effectiveness. The discussion emphasizes the need for marketers to reassess their strategies to foster meaningful growth and avoid inefficient spending.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode