#543:Jonathan Ward/Icon 4x4 "Handmade"
Dean Delray's LET THERE BE TALK
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Ford's Icon Addition Packages
Last I heard it was over a quarter-mill pre-orders. That's a couple of weeks ago. Over 30% of them were current Jeep owners. In a perfect world we'd love to be the icon addition through Ford where it's more tactile and higher quality, highest quality materials and detail, elevation stuff. Now if Ford ever does that or not I have zero controller power in. But again it's keeping me up at night enough that I'm doing it on my own. And if they ever want to embrace great, if not, then so be it. Whatever.
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