26min chapter

How I Learned to Love Shrimp cover image

Emre Kaplan on starting the first farmed animal focussed organisation in Turkey

How I Learned to Love Shrimp

CHAPTER

Strategies and Challenges in Corporate Campaigning

The chapter explores the organization's cautious approach to campaigning, emphasizing legal approval for all actions and the challenges of communication with companies and executives. It discusses engaging with companies through email campaigns, managing expectations for transitioning to new practices, and seeking feedback for future improvements. The speakers touch on potential plans for expansion, the impact of technology on animal industries, and considerations for interventions in farmed animals, highlighting the importance of learning, feedback, and long-term thinking in advocacy.

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