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725: Boost Your Emotional Intelligence w/ Michael Ventura

The Art of Charm

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The Importance of Empathy in Business

Glomrit is a multinational with lots of stuff going on inside the company. The empathy approach really was born when CMO Beth Comstock came to us and said, look, we are third in medical imaging category wide. And so we want you to use your process, go in and tell us what we don't know. So they designed a physical environment down in Soho in New York and sort of a big shopping area that said like it said was called for women by women. We were inviting in women doctors, patients, cancer survivors,. everyone who would talk to us about the process of getting a mammography.

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