Content Inc. - The Podcast cover image

The 10k Creator (Episode 6) w/Jay Clouse - The Content Creator Path to Six Figures

Content Inc. - The Podcast

CHAPTER

Is Your Call to Action a Lead Magnet?

I think one thing I could have done was include sort of a lead magnet in that call to action. You won't be able to control how the host engages with the things you send them. What I tell people most often, if you can embed those things into conversation, it's way more likely that the listener is going to hear it.

00:00
Speaker 2
I think it depends. I think it varies, at least in my experience. So I've done maybe half a dozen podcasts in the last few months and two or three guest posts in the last two months gearing up for this. So it really depends on like how and where they place your bio and your call to action. If it's at the very end of it, you know, I wonder what it was like a decade ago in the heyday of vlogging because everybody was touting guest blogs and stuff. I've done two or three on big platforms now. And if maybe gained like 20 or 25 followers, new subscribers from those things. And so I was thinking, man, it'd be great. It'd be cool to get a couple hundred, but 25 is like, not, not that I shouldn't do it, but whoa. So maybe I didn't do a good job with the call to action. I think one thing I could have done, which I didn't do was include sort of a lead magnet in that call to action. Hey, Darren is the founder of Crafts from Creative. He writes a newsletter blah, blah, blah. Click here to get his free guide on blah, blah, blah, right? That would have been probably more effective in getting people to click and to come over and visit and get more email subscribers.
Speaker 1
I agree, but the reality is you won't be able to control how the host engages with the things you send them. So what I would try to do more of moving forward if you're going to continue to guest on things have a call to action in your back pocket for when it makes sense in the flow of conversation that you can say quickly and obtrusively, to basically say you have this five day email series to help people go from five figure businesses to six figure businesses. Wherever you can in conversation, I would drop that at least once in the actual conversation with the host and say, I'm so glad you asked. I get this question all the time. I have this five day email course called the blueprint where I help five figure businesses become six figure businesses. It's at Craftsman Creative dot co slash blueprint. But the thing I tell people most often, if you can embed those things into conversation, it's way more likely that the listener is going to hear it because by the time they're actually listening to the conversation, they're way more engaged. And as a host, I don't mind you doing that. If you don't dwell on it and don't like hammer it a bunch. If you mentioned in conversation, totally fine with it. So I would do that because that gives you a little bit more control over, am I going to be able to get this thing out? Now, the quicker you can say that type of thing, the better. Jordan Harbinger did this in my interview with him flawlessly. We're talking about relationships. He's like, well, I actually have a bunch of resources around this. There's my most popular email course. It's totally free. It's on relationships. It's at this domain. And what I tell people is it's just this quick aside that makes people pause and say, oh, I want that and it's free. I'm going to go and do that right now. So I think that's important. And then I think it's really good that you just have this lead magnet and I would just drive everything towards it. Because one of the questions I was going to ask you is why would somebody subscribe? And this is very clear. I think, you know, like you say a five day email series to help creators build six figure businesses. That's a big promise. And maybe there could be some more context as to what I'm getting from that. But probably even more importantly,
Speaker 2
what's it called?

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