2min chapter

How I Built This with Guy Raz cover image

Crate & Barrel: Gordon Segal (2017)

How I Built This with Guy Raz

CHAPTER

Did You Ever Go to a Factory in Europe?

Ike and Carol decided that instead of just ordering from catalogues, you should actually go to europe and visit factories. We spent a lot of time walking the streets and seing special stores and looking at stores and seeing what were they doing in europe. Why were we so excited? It was the visual display. The way they used colar. It was the way they did the store front. And we became students of retail. Carol never would have succeeded without her efforts. She was not only talented in helping select product, but she was very talented in visual display. And we were both very good at selling.

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